National Geographic Billboard Designs

This brief requires me to produce billboard designs for a campaign for National Geographic, encouraging people to explore natural beauty hotspots closer to home, rather than travelling abroad. I chose the UK, as I'm most familiar with the country and its hidden gems. Billboard ads must also encourage people and include a CTA to encourage readers to share their experiences with Nat Geo on social media. This brief showcases my ability to craft engaging visual copy in few words.

Please see the attached pdf file for the full brief.

• WORD_TONIC_BRIEF_(NAT_GEO).pdf (1.85 MB)