Lucy & Yak Social Media Campaign Post

This brief requires me to produce a 50-80-word caption for an Instagram social media campaign on Lucy & Yak, a UK-based sustainable clothing chain. The caption must relate to the below image and include a CTA to encourage website visits. Full brief is in the below pdf file.


Wanna wear a little pop of pink? 💗

Our signature Yaks help you express your authentic self to the world, helping you live your life comfortably. Plus, they’re ethically tailored and sustainably sourced, ensuring your clothes don’t cost the climate 🌍

Or pink’s not for you, we have plenty of other Yak patterns on sale at https://lucyandyak.com/

© 2026 Milla Hawley. All rights reserved.